The Future of Advertising
We crafted an immersive visual experience that maps user profiles through an interactive survey, leading into a series of dynamic screens that illustrate the future of advertising. Interactive touchpoints encourage exploration, allowing users to discover how The Trade Desk enables seamless, omnichannel marketing.
Task
To create an interactive environment that invites users to explore how advertising is evolving through discovery-led design and intuitive interaction.
Communicating the future of advertising requires making complex, data-driven concepts both accessible and engaging. The challenge was to design an exhibition that could guide audiences through these ideas in a way that felt personal, intuitive, and relevant—while clearly demonstrating The Trade Desk’s omnichannel capabilities.
The experience needed to engage users with varying levels of advertising knowledge, moving them from self-discovery to understanding how modern advertising strategies work across channels. It had to educate without overwhelming, and inspire exploration rather than rely on static explanations.
Participants begin the experience with an interactive personality quiz that identifies their advertising profile. Based on their results, they are guided through a sequence of immersive video content displayed on large-scale LED walls—introducing key ideas shaping the future of advertising.
The journey concludes with interactive touchpoints that allow users to explore The Trade Desk’s omnichannel marketing capabilities in greater detail, connecting insights from the quiz to real-world applications across channels.
Interaction Mechanics
- Interactive personality quiz to identify advertising profiles
- Dynamic video content delivered across LED display walls
- Touch-based interfaces to explore omnichannel capabilities
- Modular content paths tailored to different user types
The experience is strategically designed to educate, engage, and simplify complex advertising concepts through interaction.